Digital Marketing Specialist FMCG  

Our esteemed client is a leading international food company with commercial activity in many markets across the world. For 100 years now, their passion is to offer products made from the best & freshest ingredients, managing a diversified portfolio with iconic brands and offering a high quality & tasteful experience, loved & trusted by their consumers.

This role is based in LUXEMBOURG and is reporting to the Digital Marketing Manager.

G.A.S. up to 70K + Bonus.

Responsibilities

Responsibilities:

· Responsible for all day-to-day operations: from the planning process to the implementation and optimization of Social Media campaigns (Facebook, Instagram, Pinterest, TikTok), of digital video campaigns (YouTube) and paid search campaigns (Google Search) ? direct buying.

· Upload and manage keywords, ad creative, and ad extensions for Search campaigns. Perform ongoing keyword discovery, expansion, and optimization. Utilize bid management tools to maximize the effectiveness of campaigns

· Oversee daily performance, budget pacing, and trends to meet campaign goals. Make necessary campaign optimizations.

· Perform A/B tests and experiments in paid media to gather new recommendations for the media strategy.

· Plan and schedule organic content in social media. Review organic performance results for assigned markets.

· Contribute to defining guidelines and best practices for social media organic strategy.

· Identify food trends through Pinterest trends, and create a content proposal for paid media tailored to the market needs.

· Assist in managing the website, uploading content, and coordinating with the external agency functional updates.

· Track, report, and analyze all digital marketing campaigns and website analytics.

· Monitor market trends in the food and dairy sector through the internal social listening tool.

· Present results to leadership as needed.

· Liaise with the Company's International marketing teams for implementations of each Country's digital activities.

· Other duties as assigned.

Your Profile

Qualifications:

· Bachelor's degree, preferably with a focus on advertising, marketing, business administration, or communications

· Approximately 3-5 years' experience in paid search and Social Networks media buying

· Experience with search engine platforms, web analytics tools, bid management tools, and other third party tools such as Google AdWords and Google Analytics, Facebook Business Manager

· Google Ads and Facebook Ads certifications are desired

· Strong project management skills

· Strong communication skills

· High attention to detail

· Proficient in Analytical and Excel skills

· Languages: Fluent English. French or German are not required but it is a plus

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